Digital Communications Lead

About Us 
GOAL has responded to the world’s major humanitarian crises since its founding in 1977, working with vulnerable communities in 14 countries across the globe with a dedicated team of personnel. While GOAL continues to be an agile first-responder to humanitarian crises, it is also committed to working with vulnerable communities to help them survive crises and support them on the road to recovery.

Job Purpose 
Reporting to the Head of Communications, the Digital Communications Lead will play a key role in developing our digital communications and content strategies. You’ll spearhead the development of fresh, relevant content for the GOAL website and various digital platforms.The role involves leading research, creation of content and assets (from concept through to publication), editing, sub-editing, quality assurance, content marketing and performance analysis (across an inventory of online channels)

This role requires a digital creative, an individual who can demonstrate their versatility and ability to simplify and explain complex issues to a varied audience, ideally you’ll have some previous experience with a humanitarian organisation or be passionate about utilising your skills to make a difference.

Key Areas of Responsibility:

Digital Strategy

• Lead the implementation of GOAL’s Digital Communications and Content Strategies
• Provide expert communications guidance and quality assurance for all fundraising campaigns from inception to delivery
• Monitor and research digital trends to ensure GOAL remains at the forefront of innovation
• Manage relationship with key external digital agencies and suppliers
• Promote best practice and build digital communications capability within GOAL teams globally

Content Creation & Channel Management

• Develop engaging and innovative content across all digital channels
• Ensure all content adheres to GOAL’s ethical storytelling standards, brand guidelines, and values
• Drive integrated digital campaigns across GOAL’s digital channels
• Assist the Fundraising team to manage subscriber lists, supporter communications and donor journeys
• Manage GOAL’s Digital Asset Management system and content generation processes
• Manage social media content calendar aligned with GOAL’s strategic priorities
• Measure and evaluate performance of social media and digital fundraising campaigns,
• Ensure website, social and email queries reach relevant departments

Website Management

• Deliver optimised landing pages for fundraising, advocacy, and country teams
• Ensure all website content is accurate, up to date, and engaging
• Manage SEO and GEO strategies to increase search engine visibility
• Monitor, evaluate, and improve user experience and site performance through regular
• reporting and analysis
• Ensure the website complies with privacy regulations (GDPR, data protection, and cookies
• policies)
• Work with IT, Finance, and external agencies to maintain secure donation systems and
• integrations

Skills & Qualifications

• Proven experience in digital content management ideally within the Humanitarian or non-profit sector
• Significant experience with Content Management Systems (CMS) WordPress an advantage.
• Demonstrable experience using design suites such as Adobe Photoshop, Premiere Pro and Canva.
• Versatile writing style that to reflect a varied audience
• Ability to simplify and explain complex issues and procedures
• Ability to work to tight deadlines and respond to new opportunities/events
• Have a broad understanding of copyright laws

Desirable

• Proven track record in the development of new content including graphics, banners and data
• visualisations etc
• Previous experience working with a humanitarian / international development NGO is highly
• desirable
• Experience and demonstrable skills creating videos for online use

**GOAL offers staff flexible working with our hybrid model, we require our HQ employees to work 2 days per week from our office in Dun Laoghaire, Dublin**

We strongly encourage you to apply even if you do not meet every single requirement listed.  At GOAL we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just contact our Recruitment Team at recruitment.hq@goal.ie  

GOAL commitment to Diversity, Equity and Inclusion:
GOAL is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees. We foster an inclusive culture where all voices are heard and valued, we are particularly eager to receive applications from women (and other underrepresented groups). We know that the more inclusive we are, the better our work will be.

All employees share in the responsibility for fulfilling GOAL’s commitment to equal employment opportunity and equal treatment. GOAL does not discriminate against any employee or volunteer; or any applicant for employment or volunteering on the basis of age, gender identity, ancestry, political opinion, civil status, medical condition, ethnic background, disability, race, religion, sexual orientation, or any other characteristic protected by applicable laws.

Accountability within GOAL
A commitment to GOAL values and GOAL’s integrity framework is critical to working with GOAL. Any candidate offered a job with GOAL will be expected to adhere to the following key areas of accountability: 1) Comply with GOAL’s policies and procedures with respect to safeguarding, code of conduct, health and safety, confidentiality, do no harm principles and unacceptable behaviour protocols; 2) Report any concerns about the welfare of a child or vulnerable adult or any wrongdoings within our programming area; 3) Report any concerns about inappropriate behaviour of a GOAL staff or partner.

Safeguarding
Children and vulnerable adults who come into contact with GOAL as a result of our activities must be safeguarded to the maximum possible extent from deliberate or inadvertent actions and failings that place them at risk of abuse, sexual exploitation, injury and any other harm. One of the ways that GOAL shows this on-going commitment to safeguarding is to include rigorous background and reference checks in the selection process for all candidates.

General Terms and Conditions
This Job Description only serves as a guide for the position available. GOAL reserves the right to change this document.